{"id":26448,"date":"2017-12-15T06:00:23","date_gmt":"2017-12-15T12:00:23","guid":{"rendered":"https:\/\/blog.santanderconsumerusa.com\/?p=7154"},"modified":"2021-06-24T10:23:39","modified_gmt":"2021-06-24T15:23:39","slug":"what-are-our-favorite-and-least-favorite-pickup-truck-colors-of-2017","status":"publish","type":"post","link":"https:\/\/santanderconsumerusa.com\/blog\/what-are-our-favorite-and-least-favorite-pickup-truck-colors-of-2017","title":{"rendered":"What are our favorite \u2013 and least favorite \u2013 pickup truck colors of 2017?"},"content":{"rendered":"
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Red is the fourth most-popular color for trucks such as this 2017 Ram.<\/strong><\/figcaption><\/figure>\n

Nearly three million trucks.<\/p>\n

That\u2019s about how many pickups Americans will have purchased by the end of this model year.<\/p>\n

Led by the Ford F-Series, GM Silverado and Ram pickup, which account for about 70 percent of truck purchases, pickup sales appear to be headed for another record in 2017.<\/p>\n

But there\u2019s one question that begs to be answered: What is America\u2019s favorite pickup truck color?<\/p>\n

Based on data available on Cars.com, Spork Marketing on behalf of Performance Truck Products<\/strong><\/a> \u201cwas able to determine the most popular truck paint colors of 2017\u201d and, by definition, the least popular by searching through new truck listings across the United States.<\/p>\n

\u201cWhile there\u2019s a lot of data about the most popular paint colors for vehicles overall, there\u2019s not a lot of data out there for common truck paint colors,\u201d said Nate Dwyer of Performance. \u201cWe decided to fix that, and we found that business-friendly truck paint colors dominated the rankings.\u201d<\/p>\n

Here\u2019s what they found at Cars.com:<\/p>\n