{"id":30128,"date":"2018-01-31T06:00:25","date_gmt":"2018-01-31T12:00:25","guid":{"rendered":"https:\/\/santanderconsumerusa.com\/?p=30128"},"modified":"2019-08-23T13:22:19","modified_gmt":"2019-08-23T18:22:19","slug":"survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers","status":"publish","type":"post","link":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers","title":{"rendered":"Survey reveals vehicle models and brands that boast most-loyal customers"},"content":{"rendered":"

They are the model citizens of the automotive world.<\/p>\n

Vehicles in 24 segments \u2013 mainstream and luxury \u2013 that have earned the loyalty of consumers.<\/p>\n

From the \u201ctraditional\u201d subcompact Mini Countryman to the full-size luxury Land Rover Range Rover SUV, these 2017 models demonstrated \u201csuperior customer retention and conquest.\u201d<\/p>\n

Besides the individual category winners, seven brands also were recognized with loyalty awards.<\/p>\n

\"\"
The Subaru Outback a customer-loyalty standout.<\/strong><\/figcaption><\/figure>\n

Overall, a record 53.6 percent \u2013 more than nine million \u2013 of new-car customers returned to the market to purchase or lease another vehicle from the same make they already owned, according to IHS Markit research (formerly Polk Automotive), which has been handing out the awards for 22 years.<\/p>\n

For used-car shoppers, that history means many previous loyalty award winners are available used.<\/p>\n

Repeat winners for mainstream models are the Honda Accord<\/strong>, traditional midsize car; Nissan Maxima<\/strong>, traditional full-size car; Chevrolet Volt<\/strong>, traditional compact; Dodge Challenger<\/strong>, mid-size sports car; Volkswagen GTI<\/strong>, sports car; Jeep Grand Cherokee<\/strong>, midsize SUV; Subaru Outback<\/strong>, midsize CUV; GMC Yukon Denali XL<\/strong>, full-size SUV; Ram 1500<\/strong>, half-ton pickup; Ford F-Series<\/strong>, three-quarter to one-ton pickup, and Jeep Wrangler<\/strong>, compact SUV, as well as five luxury vehicles.<\/p>\n

\"\"
The Jeep Wrangler has dominated its segment for at least five years.<\/strong><\/figcaption><\/figure>\n

Multiple-year segment winners Subaru Outback and GMC Yukon Denali XL scored three-peats, while the Jeep Wrangler\u2019s segment dominance goes back at least five years, when IHS Markit acquired Polk.<\/p>\n

The Mini Countryman<\/strong>; Honda Odyssey<\/strong>, midsize van; Honda Ridgeline<\/strong>, midsize pickup and Chevrolet Equinox<\/strong> compact CUV replaced 2016 model-year mainstream segment winners.<\/p>\n

Among the brand winners were General Motors<\/strong>, overall manufacturer; Ford<\/strong>, overall make; Jeep<\/strong>, conquest percentage; Lincoln<\/strong>, dealer loyalty; Buick<\/strong>, most-improved loyalty to make, and Jaguar<\/strong>, most-improved conquest percent, with GM, Ford and Jeep all repeating 2016 model-year wins. GM and Jeep also scored three-peats, while Ford\u2019s streak goes back at least five years, with about two-thirds of GM and Ford owners having remained loyal to their brands when buying or leasing in 2017.<\/p>\n

Also notable in brand results is Toyota\u2019s strength in ethnic markets, leading that category overall, as well as Hispanic, Asian and African American markets individually.<\/p>\n

Almost two-thirds of owners with two vehicles of the same brand remained loyal last year.<\/p>\n

IHS Markit loyalty award winners by model year are available here: 2017<\/strong><\/a>, 2016<\/strong><\/a>, 2015<\/strong><\/a>, 2014<\/strong><\/a> and 2013<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

They are the model citizens of the automotive world. Vehicles in 24 segments \u2013 mainstream and luxury \u2013 that have earned the loyalty of consumers. From the \u201ctraditional\u201d subcompact Mini Countryman to the full-size luxury Land Rover Range Rover SUV,…<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[267],"tags":[],"class_list":["post-30128","post","type-post","status-publish","format-standard","hentry","category-car-shopping"],"yoast_head":"\nSurvey reveals vehicle models and brands that boast most-loyal customers - Â鶹ֱ²¥ Consumer USA<\/title>\n<meta name=\"description\" content=\"These are the 24 vehicles and 7 brands \u2013 \u201ctraditional\u201d and luxury \u2013 that have earned the loyalty of customers, new-car purchases in 2017 reveal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey reveals vehicle models and brands that boast most-loyal customers - Â鶹ֱ²¥ Consumer USA\" \/>\n<meta property=\"og:description\" content=\"These are the 24 vehicles and 7 brands \u2013 \u201ctraditional\u201d and luxury \u2013 that have earned the loyalty of customers, new-car purchases in 2017 reveal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers\" \/>\n<meta property=\"og:site_name\" content=\"Â鶹ֱ²¥ Consumer USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Â鶹ֱ²¥ConsumerUSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-31T12:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-23T18:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png?w=640\" \/>\n<meta name=\"author\" content=\"Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Â鶹ֱ²¥USA\" \/>\n<meta name=\"twitter:site\" content=\"@Â鶹ֱ²¥USA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers\",\"url\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers\",\"name\":\"Survey reveals vehicle models and brands that boast most-loyal customers - Â鶹ֱ²¥ Consumer USA\",\"isPartOf\":{\"@id\":\"https:\/\/santanderconsumerusa.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#primaryimage\"},\"image\":{\"@id\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png?w=640\",\"datePublished\":\"2018-01-31T12:00:25+00:00\",\"dateModified\":\"2019-08-23T18:22:19+00:00\",\"author\":{\"@id\":\"https:\/\/santanderconsumerusa.com\/#\/schema\/person\/804d9258ed5edd34502ac01f5b94bd11\"},\"description\":\"These are the 24 vehicles and 7 brands \u2013 \u201ctraditional\u201d and luxury \u2013 that have earned the loyalty of customers, new-car purchases in 2017 reveal.\",\"breadcrumb\":{\"@id\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#primaryimage\",\"url\":\"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png\",\"contentUrl\":\"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png\",\"width\":1440,\"height\":962,\"caption\":\"The Subaru Outback a customer-loyalty standout.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/santanderconsumerusa.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Survey reveals vehicle models and brands that boast most-loyal customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/santanderconsumerusa.com\/#website\",\"url\":\"https:\/\/santanderconsumerusa.com\/\",\"name\":\"Â鶹ֱ²¥ Consumer USA\",\"description\":\"Car Loans and Auto Refinance\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/santanderconsumerusa.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/santanderconsumerusa.com\/#\/schema\/person\/804d9258ed5edd34502ac01f5b94bd11\",\"name\":\"Content Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/santanderconsumerusa.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1129e12429d62a6c610528b3c31b5c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1129e12429d62a6c610528b3c31b5c0?s=96&d=mm&r=g\",\"caption\":\"Content Team\"},\"description\":\"The Â鶹ֱ²¥ Consumer USA Content Team brings decades of experience in auto financing and content creation to each of its articles. We\u2019re driven to help vehicle shoppers and our customers have the best experiences possible.\",\"url\":\"https:\/\/santanderconsumerusa.com\/blog\/author\/content-team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Survey reveals vehicle models and brands that boast most-loyal customers - Â鶹ֱ²¥ Consumer USA","description":"These are the 24 vehicles and 7 brands \u2013 \u201ctraditional\u201d and luxury \u2013 that have earned the loyalty of customers, new-car purchases in 2017 reveal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers","og_locale":"en_US","og_type":"article","og_title":"Survey reveals vehicle models and brands that boast most-loyal customers - Â鶹ֱ²¥ Consumer USA","og_description":"These are the 24 vehicles and 7 brands \u2013 \u201ctraditional\u201d and luxury \u2013 that have earned the loyalty of customers, new-car purchases in 2017 reveal.","og_url":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers","og_site_name":"Â鶹ֱ²¥ Consumer USA","article_publisher":"https:\/\/www.facebook.com\/Â鶹ֱ²¥ConsumerUSA\/","article_published_time":"2018-01-31T12:00:25+00:00","article_modified_time":"2019-08-23T18:22:19+00:00","og_image":[{"url":"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png?w=640"}],"author":"Content Team","twitter_card":"summary_large_image","twitter_creator":"@Â鶹ֱ²¥USA","twitter_site":"@Â鶹ֱ²¥USA","twitter_misc":{"Written by":"Content Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers","url":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers","name":"Survey reveals vehicle models and brands that boast most-loyal customers - Â鶹ֱ²¥ Consumer USA","isPartOf":{"@id":"https:\/\/santanderconsumerusa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#primaryimage"},"image":{"@id":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#primaryimage"},"thumbnailUrl":"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png?w=640","datePublished":"2018-01-31T12:00:25+00:00","dateModified":"2019-08-23T18:22:19+00:00","author":{"@id":"https:\/\/santanderconsumerusa.com\/#\/schema\/person\/804d9258ed5edd34502ac01f5b94bd11"},"description":"These are the 24 vehicles and 7 brands \u2013 \u201ctraditional\u201d and luxury \u2013 that have earned the loyalty of customers, new-car purchases in 2017 reveal.","breadcrumb":{"@id":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#primaryimage","url":"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png","contentUrl":"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2018\/01\/sc-blog_80118-1-013118-sc-survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers_wp_1440x962.png","width":1440,"height":962,"caption":"The Subaru Outback a customer-loyalty standout."},{"@type":"BreadcrumbList","@id":"https:\/\/santanderconsumerusa.com\/blog\/survey-reveals-vehicle-models-and-brands-that-boast-most-loyal-customers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/santanderconsumerusa.com\/"},{"@type":"ListItem","position":2,"name":"Survey reveals vehicle models and brands that boast most-loyal customers"}]},{"@type":"WebSite","@id":"https:\/\/santanderconsumerusa.com\/#website","url":"https:\/\/santanderconsumerusa.com\/","name":"Â鶹ֱ²¥ Consumer USA","description":"Car Loans and Auto Refinance","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/santanderconsumerusa.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/santanderconsumerusa.com\/#\/schema\/person\/804d9258ed5edd34502ac01f5b94bd11","name":"Content Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/santanderconsumerusa.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1129e12429d62a6c610528b3c31b5c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1129e12429d62a6c610528b3c31b5c0?s=96&d=mm&r=g","caption":"Content Team"},"description":"The Â鶹ֱ²¥ Consumer USA Content Team brings decades of experience in auto financing and content creation to each of its articles. We\u2019re driven to help vehicle shoppers and our customers have the best experiences possible.","url":"https:\/\/santanderconsumerusa.com\/blog\/author\/content-team"}]}},"acf":{"alt_tag":""},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/posts\/30128"}],"collection":[{"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/comments?post=30128"}],"version-history":[{"count":5,"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/posts\/30128\/revisions"}],"predecessor-version":[{"id":33575,"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/posts\/30128\/revisions\/33575"}],"wp:attachment":[{"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/media?parent=30128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/categories?post=30128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/santanderconsumerusa.com\/wp-json\/wp\/v2\/tags?post=30128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}