{"id":34324,"date":"2020-03-02T01:00:37","date_gmt":"2020-03-02T07:00:37","guid":{"rendered":"https:\/\/santanderconsumerusa.com\/?p=34324"},"modified":"2020-02-18T09:19:09","modified_gmt":"2020-02-18T15:19:09","slug":"word-of-mouth-most-important-for-car-shoppers-survey-says","status":"publish","type":"post","link":"https:\/\/santanderconsumerusa.com\/blog\/word-of-mouth-most-important-for-car-shoppers-survey-says","title":{"rendered":"Word of mouth most important for car shoppers, survey says"},"content":{"rendered":"

Go ahead and mouth off to family, friends and co-workers about how much \u2013 or little \u2013 you like your car.<\/p>\n

Because, a new survey by Autolist.com suggests, there\u2019s a good chance they\u2019re listening to you instead of relying on expert reviews for their next vehicle purchase.<\/p>\n

\u201cWhen it comes to influencing a car shopper\u2019s decision on what to buy, nothing has the power of old-fashioned word of mouth,\u201d according to Autolist.com automotive research website, based on a multiple-choice survey of more than 1,100 car shoppers in January and early February.<\/p>\n

\"Man<\/p>\n

\u201cThe poll found that personal recommendations \u2013 from friends, family and co-workers \u2013 ranked as having the biggest influence on a car-buying decision, with 52 percent of respondents saying it had influenced their purchase in the past,\u201d reported Autolist.com. \u201cThat majority was well ahead of the other influences respondents could choose from.\u201d<\/p>\n

Among other survey findings:<\/p>\n