{"id":34324,"date":"2020-03-02T01:00:37","date_gmt":"2020-03-02T07:00:37","guid":{"rendered":"https:\/\/santanderconsumerusa.com\/?p=34324"},"modified":"2020-02-18T09:19:09","modified_gmt":"2020-02-18T15:19:09","slug":"word-of-mouth-most-important-for-car-shoppers-survey-says","status":"publish","type":"post","link":"https:\/\/santanderconsumerusa.com\/blog\/word-of-mouth-most-important-for-car-shoppers-survey-says","title":{"rendered":"Word of mouth most important for car shoppers, survey says"},"content":{"rendered":"<p>Go ahead and mouth off to family, friends and co-workers about how much \u2013 or little \u2013 you like your car.<\/p>\n<p>Because, a new survey by Autolist.com suggests, there\u2019s a good chance they\u2019re listening to you instead of relying on expert reviews for their next vehicle purchase.<\/p>\n<p>\u201cWhen it comes to influencing a car shopper\u2019s decision on what to buy, nothing has the power of old-fashioned word of mouth,\u201d according to Autolist.com automotive research website, based on a multiple-choice survey of more than 1,100 car shoppers in January and early February.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-34325\" src=\"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?w=640\" alt=\"Man whispering in woman\u2019s ear\" width=\"640\" height=\"427\" srcset=\"https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?ver=4.5.5 5174w, https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?resize=300%2C200&amp;ver=4.5.5 300w, https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?resize=768%2C512&amp;ver=4.5.5 768w, https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?resize=1024%2C683&amp;ver=4.5.5 1024w, https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?resize=1536%2C1024&amp;ver=4.5.5 1536w, https:\/\/santanderconsumerusa.com\/wp-content\/uploads\/2020\/02\/030220-SC-Word-of-mouth-most-important-for-car-shoppers-survey-says.jpg?resize=2048%2C1365&amp;ver=4.5.5 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u201cThe poll found that personal recommendations \u2013 from friends, family and co-workers \u2013 ranked as having the biggest influence on a car-buying decision, with 52 percent of respondents saying it had influenced their purchase in the past,\u201d reported Autolist.com. \u201cThat majority was well ahead of the other influences respondents could choose from.\u201d<\/p>\n<p>Among other survey findings:<\/p>\n<ul>\n<li>Data-backed organizations such as Consumer Reports and J.D. Power ranked second, with 33 percent of respondents saying these had influenced their car-buying choice.<\/li>\n<li>Media awards such as the North American Car\/Truck\/Utility of the Year, Motor Trend, Car &amp; Driver, KBB.com and Edmunds.com ranked third with 26 percent.<\/li>\n<li>Among social media influencers, YouTube reviews were cited by 22 percent of car shoppers. However, social media overall ranked low with outlets including Reddit, Facebook groups, Instagram and TikTok named as influential by only 11 percent of respondents.<\/li>\n<\/ul>\n<p>And that brings us back to word of mouth and who\u2019s listening to whom about car purchasing.<\/p>\n<p>\u201cWhen someone in your immediate circle has a good or bad experience with anything, it makes you feel better about making the same decision,\u201d said Chase Disher, an Autolist analyst. \u201cBecause cars are such a huge purchase in our lives, word of mouth means that much more here.\u201d<\/p>\n<p>\u201cTesla and its all-electric lineup of cars and crossovers is perhaps the most obvious example of what strong word of mouth can do for an automaker\u2019s success,\u201d said Autolist. \u201cThe brand is famously averse to marketing and advertising and yet it easily outsells its more entrenched EV rivals by a wide margin.\u201d<\/p>\n<p>Autolist suggested that both Consumer Reports and J.D. Power were highly favored because \u201cboth organizations have long provided objective and quantitative rankings, paired with recommendations of brands and specific models, [which] has earned them a high degree of trust among consumers.\u201d<\/p>\n<p>That they also review other products means their reach and name recognition are extensive.<\/p>\n<p>\u201cClearly there\u2019s a lot of goodwill and respect for the Consumer Reports and J.D. Power brands that extends outside of the car-shopping experience,\u201d Disher said.<\/p>\n<p>So, if you have something to say about your vehicle purchase, go ahead. Someone probably is listening.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go ahead and mouth off to family, friends and co-workers about how much \u2013 or little \u2013 you like your car. Because, a new survey by Autolist.com suggests, there\u2019s a good chance they\u2019re listening to you instead of relying on&#8230;<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[267],"tags":[],"class_list":["post-34324","post","type-post","status-publish","format-standard","hentry","category-car-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Word of mouth most important for car shoppers, survey says - Â鶹ֱ²¥ Consumer USA<\/title>\n<meta name=\"description\" content=\"Word of mouth is most important for car shoppers when choosing a vehicle, says an Autolist survey, making family, friends and co-workers go-to sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/santanderconsumerusa.com\/blog\/word-of-mouth-most-important-for-car-shoppers-survey-says\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word of mouth most important for car shoppers, survey says - 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