{"id":35427,"date":"2021-02-23T16:06:38","date_gmt":"2021-02-23T22:06:38","guid":{"rendered":"https:\/\/santanderconsumerusa.com\/?p=35427"},"modified":"2021-02-23T16:06:38","modified_gmt":"2021-02-23T22:06:38","slug":"favorite-car-colors-black-white-or-somewhere-in-between","status":"publish","type":"post","link":"https:\/\/santanderconsumerusa.com\/blog\/favorite-car-colors-black-white-or-somewhere-in-between","title":{"rendered":"Favorite car colors \u2018black, white, or somewhere in between\u2019"},"content":{"rendered":"

The truth about Americans\u2019 favorite vehicle colors is there in black and white.<\/p>\n

Truly.<\/p>\n

\u201cIf you drove down an American street and looked only at the new vehicles, you might be forgiven for thinking you\u2019re in a black-and-white movie,\u201d Volkswagen observed.<\/p>\n

That viewpoint finds backup in a report by Axalta, a leading supplier of liquid and powder coatings.<\/p>\n

\"2021
\nPhoto credit: FCA US via Newspress USA
\nThis 2021 Ram 1500 Tradesman HFE EcoDiesel is available, of course, in white.<\/strong><\/p>\n

U.S. car buyers chose white, silver and black, in that order, more often than other colors in 2020, said VW. \u201cThat\u2019s been the trend for a decade, part of a longer evolution toward muted shades in automotive exteriors that \u2026 one that Volkswagen experts see as likely to continue.\u201d<\/p>\n

And what\u2019s true in America largely is true worldwide.<\/p>\n

\n

\"Chrysler<\/a>

<\/div>\n
\n
\nAxalta\u2019s annual global color popularity report recently revealed that \u201cthe most common automotive colors on the road today are white (38%), black (19%) and gray (15%).\u201d Axalta ranks silver fourth at 9% among the most frequently purchased automotive colors globally.<\/p>\n

\u201cThat means more than four out of five cars made in 2020 are black, white, or somewhere in between,\u201d said Axalta, which referred to so-called grayscale as a \u201cpandemic among cars.\u201d Despite a limited color palette, America still is a bit more colorful than the global average, Axalta said, with about 23% of vehicles bucking the black-and-white trend compared to 19% worldwide. <\/p>\n

And the silver lining might not be just in the current range of popular vehicle colors.<\/p>\n

Market demands for black, white and monochromatic shades in between will continue, said Jung Lim Park, Volkswagen senior color and trim designer, but consumers are showing an increased appetite for returning to brighter and bolder colors.<\/p>\n

\u201cThe news isn\u2019t all bleak,\u201d Axalta agreed. \u201cBlue is trending, while silver is on the decline. And Axalta\u2019s own color of the year is Sea Glass, a green-blue shade inspired by bodies of water.\u201d<\/p>\n

For now, though, local parking lots may continue to resemble a formation of \u201cStar Wars\u201d stormtroopers.<\/p>\n

\u201cColor design is complicated and depends on the design of the car, type of the car, the size of the car and also types of trends that project on certain demographics and lifestyles,\u201d Park explained. \u201cUnderstanding the desires of the customer goes hand in hand with selecting colors that complement the vehicle\u2019s body style and influencing industry color trends.\u201d<\/p>\n

\u201cColor is always shifting, and our color perception is always evolving depending on what we see, what we observe, and what we live with,\u201d said Park. \u201cThe future is getting colorful, for sure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The truth about Americans\u2019 favorite vehicle colors is there in black and white. Truly. \u201cIf you drove down an American street and looked only at the new vehicles, you might be forgiven for thinking you\u2019re in a black-and-white movie,\u201d Volkswagen…<\/p>\n","protected":false},"author":59,"featured_media":35426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-35427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nFavorite car colors \u2018black, white, or somewhere in between\u2019 - Â鶹ֱ²¥ Consumer USA<\/title>\n<meta name=\"description\" content=\"Favorite car colors are \u201cblack, white, or somewhere in between,\u201d but consumers are showing a greater appetite for brighter, bolder choices, experts say.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/santanderconsumerusa.com\/blog\/favorite-car-colors-black-white-or-somewhere-in-between\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Favorite car colors \u2018black, white, or somewhere in between\u2019 - 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