{"id":7047,"date":"2017-10-25T06:00:56","date_gmt":"2017-10-25T11:00:56","guid":{"rendered":"https:\/\/blog.santanderconsumerusa.com\/?p=7047"},"modified":"2018-06-15T10:43:28","modified_gmt":"2018-06-15T15:43:28","slug":"why-the-car-buying-experience-still-appeals-to-millennials","status":"publish","type":"post","link":"https:\/\/santanderconsumerusa.com\/blog\/why-the-car-buying-experience-still-appeals-to-millennials","title":{"rendered":"Why the car buying experience still appeals to millennials"},"content":{"rendered":"

There\u2019s something about getting your hands on the steering wheel of a new car that can\u2019t be replaced. And it apparently doesn\u2019t matter whether you\u2019re a millennial \u2013 or an older shopper.<\/p>\n

As millennials \u2013 people born between 1980 and 1994 \u2013 abandon most retail stores in droves, there remains a need to buy a car in person. In a recent survey, 62 percent of American millennials said they plan to buy their next car at a dealership rather than online.<\/p>\n

\"\"<\/a><\/p>\n

As a millennial, I remember buying my car at a dealership as vividly as my college graduation. Like generations before, car-buying memories define the eras in which we grow up and help shape who we are. Whether you are buying your first or tenth vehicle, visiting the dealership is a rare occurrence for most and still makes each car purchase a milestone event.<\/p>\n

RELATED<\/strong><\/p>\n

My First Car | Ahhhh the memories<\/strong><\/a><\/p>\n

In my case, it came down to choosing between two cars, and I had done my research for a few days. Both cars had a great gas mileage and were known to last for a lot of miles. I was torn and did not know which one to choose. I decided I would make my choice based on the test drive.<\/p>\n

Stepping into both cars raised more questions: How comfortable is the seating? How sensitive are the brakes and throttle? Do I envision myself driving this on my morning commute?<\/p>\n

As I drove, those questions were answered \u2013 and the clearer my choice became. By the time we made it back to the lot, I knew without a doubt which car I would choose. When the dotted line was signed and the salesperson put the keys in my hand, I felt like a new era of my life began.<\/p>\n

Whether it is the millennial generation or an older shopper, purchasing a car remains one the biggest investments anyone makes along with buying a house or going to college. Just like touring a potential home or university, the best way to know if a car is the right fit is to see for yourself.<\/p>\n

While most retail shifts online, the in-person experience remains central to the car buying process. And contrary to expectations that millennials would lose interest in cars, statistics say otherwise.<\/p>\n

This past summer, TransUnion conducted a study evaluating the credit trends between millennials and the Gen X generation when they reached age 21 to 34. The study found that millennials have made 21 percent more auto loans and leases than their Gen X counterparts did during the same age window.<\/p>\n

Whether you are a baby boomer, Gen X, or millennial, one thing remains true across all generations \u2013 there\u2019s nothing like getting your hands on the steering wheel of a new car.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s something about getting your hands on the steering wheel of a new car that can\u2019t be replaced. And it apparently doesn\u2019t matter whether you\u2019re a millennial \u2013 or an older shopper. 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